What speaks 14 languages and always has the scoop on what's happening in San Francisco? The answer is San Francisco's Visitor Information Center (ViC). The Hallidie Plaza location has been in operation for more than 30 years and has just reopened with an innovative facelift which includes interactive touch screens.

Location 900 Market Street, lower level of Hallidie Plaza at Market & Powell 



May through October
9:00 a.m. to 5:00 p.m. - Monday through Friday 
9:00 a.m. to 3:00 - Weekends and Holidays 

November through April
9:00 a.m. to 5:00 p.m. - Monday through Friday
9:00 a.m. to 3:00 p.m. - Saturday
Closed - Sunday

Closed Thanksgiving Day, Christmas Day, and New Year's Day.


Services and Merchandise

Order a visitors guide to help plan your trip to San Francisco.

Purchase or redeem CityPASS vouchers directly from our Visitor Information Center.  Get ahead of the game and purchase your CityPASS prior to your arrival in San Francisco and save 52% on San Francisco's greatest attractions.

Transportation passes including Muni Passports are available at the Visitor Information Center.

For attractions, tours, hotel and car reservations please call toll free 1(800) 637-5196 or visit our home page to purchase online.

In partnership with SFMade and select group of certified local manufacturers, San Francisco Travel Association presents a line of products that are as unique and interesting as the city itself, hand-selected for the visitors that love the city as much as we do.

Bay Area Visitor Bureaus and Visitor Information Centers