Director, Marketing Strategy

Manager, Sales and Trade Channel Marketing

Manager, CRM Administration and Integration

Director, Marketing Strategy

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

As part of the organization’s senior management team, this highly visible position will be creating the marketing strategies and key metrics for San Francisco Travel across all key channels (Business to Business and Consumer Direct, both US and International). To develop strategies and programs, executive will need to capture and analyze consumer data about all target markets and understand their attitudes and behaviors to create insight-driven programs that are relevant, effective and measurable.

The Director will set a positive and progressive tone in the Marketing Department and develop a plan for long-term growth of San Francisco Travel.

The Director will report directly to the EVP, Chief Marketing Officer to ensure that overall Marketing goals and organization-wide goals are achieved, and that Marketing strategy objectives align with, complement, and build on overall Marketing strategies for the entire organization.

What you will be doing: 

  • Create a data capture plan and database setup that efficiently captures and segments relevant guest data across all key points of contact
  • Create a data management plan designed to enable analytics and to keep guest data current and productive
  • Create key priorities for early-stage guest data analysis projects designed to optimize ROI quickly; and a mid-term plan (2+ years) designed to steadily grow this capability
  • Create annual consumer research plan that supplements guest data information, to educate SFTA and its partners on the current market opportunities, issues and challenges
  • Create annual marketing plans across all key channels (consumer direct and B2B) – in collaboration with the CMO, EVP Sales, EVP Tourism, VP Public Policy, VP Partnerships/Director Strategic Alliances and VP, Marketing Communications including strategies, tactics and metrics for each plan
  • Strategy coordination and participation with key partners like Visit California and Brand USA
  • Manage and supervise the staff development and day-to-day work of the Marketing Planning department
  • Other duties may be assigned
  • Supervise 1 internal position: Manager, Marketing Strategy
  • This role will also have dotted line responsibility to direct the consumer research efforts and the administration, setup and maintenance of the SFTA guest database platform.

Attributes and Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • A minimum of 7-8 years direct marketing experience – including data management, analysis and contact strategies designed to maximize ROI and brand strength
  • Experience in the travel industry is most helpful – both consumer direct and trade
  • Specific knowledge of e-marketing and e-commerce best practices and CRM system development and management
  • Brand marketing experience in a leadership role
  • Prior direct team management experience
  • Prior project management experience
  • Under-graduate degree in related discipline
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • Work hours regularly exceed 37 1/2 hours per week
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job
  • The work environment is a business office with computers, telephones and printers operating

If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Past salary history and future income requirements and/or goals

Send to: first-impression@sanfrancisco.travel (with Director-Marketing Strategy in the Subject line)

To learn more about us, check out our website – http://www.sanfrancisco.travel

Manager, Sales and Trade Channel Marketing

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

This highly visible position is responsible for marketing programs used in the convention, meetings and tourism trade channels. Responsibilities include annual marketing planning for each channel including program development and deployment and working with the Marketing Communications organization to develop needed creative materials and collateral.

What you will be doing:

Managing the development of all marketing and PR activities for three key sales channels:

  • City-Wide/Moscone, Self-Contained Sales, and the Tourism Trade channels.

Responsibilities in each area include:

  • Digital Marketing and the management of microsites (including email deployment strategy and calendar)
  • Advertising and coop marketing plans including media selection and negotiation, and creative input to SFTA Creative team
  • Public relations and social media programs for the tourism trade, supporting both the Directors of PR for International and for Domestic/Canada
  • Creation and updates of marketing tools including all key pieces of communications used by the sales teams or their partners (brochures, ad and email templates, presentation templates, invitations, PowerPoint presentations, trade show booth design and content, collateral, etc.)
  • Marketing programs for special partnership (MPI, PCMA, CVent, Helms-Briscoe)
  • Creation and management of budgets for the various programs

Attributes and Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • Minimum of 4-5 years of tourism marketing experience on Sales/Trade side of the business
  • Past experience in convention sales or with a DMO
  • Ability to lead and define the needs of all Sales staff in each channel (City-Wide, Self-Contained, Trade); ability to translate these needs into actionable marketing programs and tools; and management of projects to successful completion
  • Project management experience
  • Under-graduate degree in related discipline and a minimum of 5 years related experience
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • Work hours regularly exceed 37 1/2 hours per week

If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Past salary history and future income requirements and/or goals

Send to: first-impression@sanfrancisco.travel (with Manager, Sales Marketing in the subject line)

To learn more about us, check out our website – http://www.sanfrancisco.travel

Manager, CRM Administration and Integration

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry. 

We are seeking an energetic, detail-oriented, and business savvy Manager, CRM Administration and Integration to join our small, but productive I.T. team.  We run our business on Ungerboeck Software, an event management CRM suite.  You’ll need CRM, SQL Server and IIS experience to even be considered.  Bonus if you have AR/GL experience somewhere in your past.  Bigger bonus if you “get” the hospitality industry. 

What you’ll do:

  • Ensure the CRM application meets corporate objectives by analyzing business requirements, discussing end user needs and configuring the CRM system appropriately.
  • Work with staff, vendors  and consultants to install patches and upgrades, troubleshoot and report issues and generally oversee the daily maintenance of the CRM and related systems.
  • Provide Tier 2 support for our online partner portal, a custom built web application built on top of the CRM system.
  • Design and implement data transformation rules; integrate data files and databases from disparate systems.
  • Develop, implement and maintain policies and procedures for the CRM and related systems.
  • Administer databases and database instances, including replication, index maintenance, security, etc., create ad hoc SQL queries and provide related documentation.
  • Identify data concerns that might affect the data integrity and data accuracy.
  • Develop, document and support the various interfaces to the database.
  • Support backup and recovery procedures.
  • Other related duties as required. 

What you’ll need (technically-speaking):

  • Bachelor’s degree in Computer Science, Management Information Systems, Engineering or other relevant field and/or work experience.
  • 5 years direct experience administering an enterprise level CRM application, preferred experience working with Ungerboeck Software.
  • 3 years direct experience in database administration in an environment with multiple SQL databases and servers.  Prior hands-on professional experience must include an overall knowledge of database design, optimization, development and troubleshooting for Microsoft SQL Server 2005/2008.
  • Demonstratable project management skills and exposure to project-based work structures.
  • Experience with SQL Server Management Studio (SSMS), SQL Server Integration Services (SSIS), T-SQL and related functions.
  • Experience with web services setup, configuration, management and security in a Windows 2008 server IIS 7.5 instance.
  • Experience with integrating web designs and applications with 3rd party CRM systems.
  • Experience with business intelligence applications, such as Crystal Reports.
  • Experience with Active Directory.
  • Working knowledge of current operating systems.
  • Working knowledge of network hardware, protocols, and standards.
  • Knowledge of applicable data privacy practices and laws.
  • Knowledge of PCI Data Security Standards, especially PCI DSS and PA-DSS.
  • Excellent understanding of the organization’s goals and objectives.

Other relevant education and/or experience may be substituted.

To apply:

If you think you’re the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role)
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Past salary history and future income requirements and/or goals

Send to: first-impression@sanfrancisco.travel (with CRM MGR in the Subject line)

To learn more about us, check out our website – http://www.sanfrancisco.travel