Manager, Marketing Communications

Director, Convention Market Strategy

Manager, Marketing Communications

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

We are seeking a Manager, Marketing Communications with a proven track record of exceeding customer expectations by developing and implementing communications strategies that leverage digital and social media.

Briefly what you’ll be doing:

  • Responsible for developing project briefs to outline client needs and then managing and implementing strategic programs to communicate SF Travel program, services and events. Includes the writing, editing, production and distribution of printed, electronic, social media, and web-based communications directed to prospective and active stakeholders.
  • Write, edit, coordinate production and optimize distribution of the SF Travel communication programs including weekly Partner email communications and the organization’s strategic business plan.
  • Plan, implement, facilitate and manage social media plan targeted to the San Francisco B2B audiences.
  • Plan, implement and execute editorial calendars for ongoing communication strategies as they relate to various departments needs, communication plans and key messages and objectives.
  • Work in conjunction with internal/external creative resources to oversee Marketing plans to ensure that projects are on time, under or within budget, and meet customer needs.
  • Cross department/divisional liaison to ensure communication of project timeline and action steps to appropriate department/divisional key coordinator
  • Works jointly with identified department/divisional key coordinator to jointly manage specific project completion
  • Position will spend significant time developing and updating content on the San Francisco Travel website using our Content Management system. Knowledge of basic web design practices and html/hand coding a plus.
  • Build, design, edit and distribute email communications through third party email system (SilverPop.)
  • Responsible for sourcing estimates, processing invoices, and tracking of the program budget.

 

What you’ll need to know:

  • Must have excellent writing and communication skills - having the ability to synthesize concepts, conduct research and represent the “SF Travel voice,” in various traditional and non-traditional channels.
  • Ability to think strategically, set short, mid and long range goals, implement plans, project manage and perform analysis and make recommendations to key staff.
  • Education and/or training equivalent to college graduate (journalism/marketing desirable) and/or business experience, plus 5 to 7 years experience with writing, editing and production of newsletters, collateral materials or promotional brochures. Experience with electronic communications and marketing, database management and Digital/Social Marketing tools.
  • Experience writing copy for web, email, social media, press releases or news copy and knowledge of Associated Press style are required.
  • Working knowledge of electronic/web environment design and technical skills, including traditional print process.
  • Must have superior computer skills. Specifically (on Mac): Web Content Management System, Customer Relationship database updating, web analytic tools (preferably in Omniture), InDesign, Photoshop, Illustrator, Dreamweaver/HTML, Word, Excel, Internet, and PowerPoint.
  • Must be able to produce printed and online materials with time sensitivity and work well under pressure of multiple deadlines.
  • Must be able to communicate and work well with executives and staff at all levels as well as members, media, vendors and others in a professional office environment.

 

If you think you’re the right candidate for this highly visible position, please provide us with the following:

1. Cover letter (no more than two-pages, telling us why you’re the right person for this role)

2. Detailed resume of your relevant experience – note that a resume sent without a well-written, thoughtful and functionally informative cover letter will only minimally be considered

3. Past salary history and future income requirements and/or goals


Send to:
Email: first-impression@sanfrancisco.travel (with MMC in the subjet line)
Snail Mail: San Francisco Travel Association, 201 3rd Street, San Francisco CA 94103

To learn more about us, check out our website – http://www.sanfrancisco.travel.

Director, Convention Market Strategy

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

We are seeking an energetic, detail-oriented, and business savvy Director, Convention Market Strategy to join our dynamic organization.

What you will be doing:

  • Help create, direct and implement convention marketing strategy decisions and priorities for new and current citywide business.
  • Represent the association in discussions impacting the future of San Francisco as a convention destination
  • Work closely with representatives of hospitality industry and key stakeholder groups to ensure the optimization of the Moscone Center to produce maximum convention hotel room night compression
  • Be able to work closely and effectively with representatives of the San Francisco hospitality community
  • Be able to identify potential issues that may have a positive or a negative impact on San Francisco as a convention destination and make recommendations to the association regarding any necessary actions
  • Work closely with other business organizations and government entities to ensure that the best interests of San Francisco as a convention destination are strongly represented
  • Effectively represent the association and the industry in convention center meetings
  • Identify barriers, weaknesses and opportunities that would help make San Francisco a better meeting and convention destination and propose solutions
  • Be a powerful voice for the association and the industry regarding all issues impacting convention center strategies

 

Supervisory Responsibilities

To be determined based on future needs of the organization.

Personal Attributes

  • Communicate with appropriate diplomacy and sensitivity in both internal and external relations.
  • Promote a positive culture of collegiality, accountability and continuous improvement.
  • Demonstrates exceptional business acumen.
  • Respected as a team member in the workplace. 
  • Recognized as an industry leader and influencer.
  • Delivers innovative/outstanding results.

 

Qualifications 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Possess thorough knowledge of effective meetings and convention strategies.
  • Provide expertise across the organization as it relates to the education of the staff on convention market strategies that are relevant in allowing all levels to be successful in their roles.
  • Demonstrated ability in creating, directing, implementing and prioritizing convention marketing strategy decisions and priorities
  • Established experience in working with multiple hotel properties.
  • Work closely with other business organizations and government entities.
  • Ability to analyze/review convention market strategies and tactics impacts
  • Effectively represent the association and the industry at variety of industry meetings
  • Excellent public speaker.
  • Participate in and attend San Francisco Travel sponsored events.

If you think you are the right candidate for this position, please provide us with the following:

1.  Cover letter (no more than a page, telling us why you’re the right person for this role)
2.  Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
3.  Past salary history and future income requirements and/or goals

Send to: first-impression@sanfrancisco.travel (with DCMS in the Subject line)

To learn more about us, check out our website – http://www.sanfrancisco.travel