Director, Marketing Strategy
Manager, Sales and Trade Channel Marketing
Director, Citywide Accounts DC/VA/MD (Based in Washington, DC)

Director, Citywide Accounts DC/VA/MD  (Based in Washington, DC)

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry. 

Director, Citywide Accounts DC/VA/MD, based in Washington, DC, acts as a representative of San Francisco and an extension of the San Francisco Travel Association’s sales force.  Generates new citywide leads and bookings for member hotels and maintains on-the-spot and timely contact with citywide customers in the DC/VA/MD area.

What you will be doing:

  • Primary sales responsibility is business development of new citywide accounts in the DC/VA/MD area for Moscone Convention Center 
  • Generate new citywide leads and bookings – including qualifying the business, finding dates, blocking space, and issuing the lead - and maintain production at or around (no less than 80%) predetermined levels/goals
  • Organize and participate in sales trips, face-to-face appointments, presentations, tradeshows, and client events with or on behalf of San Francisco based citywide sales managers for accounts located in the DC/VA/MD area as needed 
  • Sales activities would include the interaction with meeting planners both in traditional, digital and social media correspondence, telephone solicitation, direct personal sales calls in the DC/VA/MD area as well as participation in various industry tradeshows and conferences 
  • Be an active member of market related organizations, with DC/VA/MD chapters of these industry organizations 
  • Arrange and participate in client appreciation events for meeting planners located in the DC/VA/MD area
  • Carry out periodic assignments of special promotional activities
  • Interface with hotel and other destination marketing organization (DMO) members to facilitate efficient and thorough follow up based on these leads 
  • Arrange and accompany clients, when appropriate, for site inspections of San Francisco 
  • Participate in and attend San Francisco Travel Association sponsored events 
  • Track and report personal sales results 
  • Maintain records of all client contact, traces and account management in SF Travel’s CRM system 
  • Document all pertinent file activity electronically and in hard copy file as necessary 
  • Other duties may be assigned

Attributes and Qualifications:

  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required
  • Self-motivated individual with proven record of sales ability 
  • Excellent oral and written communication skills
  • Quick learner of CRM system, USI,  and daily use of it in an efficient manner in the management of sales accounts 
  • Ability to communicate and work well with others in a professional manner 
  • Ability to handle multiple priorities
  • Education and/or training equivalent to college graduate, preferably with a degree in business administration plus five years of experience in the hotel or convention industry directly related to citywide group sales
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions 
  • Must be able to travel domestically and internationally
  • Minimal lifting, carrying, pushing and pulling associated with trade show booth participation 
  • Occasional evening and weekend work

If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Past salary history and future income requirements and/or goals

Send to: first-impression@sanfrancisco.travel (with Director, Citywide Accounts, in the subject line)

To learn more about us, check out our website – http://www.sanfrancisco.travel

Director, Marketing Strategy

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

As part of the organization’s senior management team, this highly visible position will be creating the marketing strategies and key metrics for San Francisco Travel across all key channels (Business to Business and Consumer Direct, both US and International). To develop strategies and programs, executive will need to capture and analyze consumer data about all target markets and understand their attitudes and behaviors to create insight-driven programs that are relevant, effective and measurable.

The Director will set a positive and progressive tone in the Marketing Department and develop a plan for long-term growth of San Francisco Travel.

The Director will report directly to the EVP, Chief Marketing Officer to ensure that overall Marketing goals and organization-wide goals are achieved, and that Marketing strategy objectives align with, complement, and build on overall Marketing strategies for the entire organization.

What you will be doing: 

  • Create a data capture plan and database setup that efficiently captures and segments relevant guest data across all key points of contact
  • Create a data management plan designed to enable analytics and to keep guest data current and productive
  • Create key priorities for early-stage guest data analysis projects designed to optimize ROI quickly; and a mid-term plan (2+ years) designed to steadily grow this capability
  • Create annual consumer research plan that supplements guest data information, to educate SFTA and its partners on the current market opportunities, issues and challenges
  • Create annual marketing plans across all key channels (consumer direct and B2B) – in collaboration with the CMO, EVP Sales, EVP Tourism, VP Public Policy, VP Partnerships/Director Strategic Alliances and VP, Marketing Communications including strategies, tactics and metrics for each plan
  • Strategy coordination and participation with key partners like Visit California and Brand USA
  • Manage and supervise the staff development and day-to-day work of the Marketing Planning department
  • Other duties may be assigned
  • Supervise 1 internal position: Manager, Marketing Strategy
  • This role will also have dotted line responsibility to direct the consumer research efforts and the administration, setup and maintenance of the SFTA guest database platform.

Attributes and Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • A minimum of 7-8 years direct marketing experience – including data management, analysis and contact strategies designed to maximize ROI and brand strength
  • Experience in the travel industry is most helpful – both consumer direct and trade
  • Specific knowledge of e-marketing and e-commerce best practices and CRM system development and management
  • Brand marketing experience in a leadership role
  • Prior direct team management experience
  • Prior project management experience
  • Under-graduate degree in related discipline
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • Work hours regularly exceed 37 1/2 hours per week
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job
  • The work environment is a business office with computers, telephones and printers operating

If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Past salary history and future income requirements and/or goals

Send to: first-impression@sanfrancisco.travel (with Director-Marketing Strategy in the Subject line)

To learn more about us, check out our website – http://www.sanfrancisco.travel

Manager, Sales and Trade Channel Marketing

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

This highly visible position is responsible for marketing programs used in the convention, meetings and tourism trade channels. Responsibilities include annual marketing planning for each channel including program development and deployment and working with the Marketing Communications organization to develop needed creative materials and collateral.

What you will be doing:

Managing the development of all marketing and PR activities for three key sales channels:

  • City-Wide/Moscone, Self-Contained Sales, and the Tourism Trade channels.

Responsibilities in each area include:

  • Digital Marketing and the management of microsites (including email deployment strategy and calendar)
  • Advertising and coop marketing plans including media selection and negotiation, and creative input to SFTA Creative team
  • Public relations and social media programs for the tourism trade, supporting both the Directors of PR for International and for Domestic/Canada
  • Creation and updates of marketing tools including all key pieces of communications used by the sales teams or their partners (brochures, ad and email templates, presentation templates, invitations, PowerPoint presentations, trade show booth design and content, collateral, etc.)
  • Marketing programs for special partnership (MPI, PCMA, CVent, Helms-Briscoe)
  • Creation and management of budgets for the various programs

Attributes and Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • Minimum of 4-5 years of tourism marketing experience on Sales/Trade side of the business
  • Past experience in convention sales or with a DMO
  • Ability to lead and define the needs of all Sales staff in each channel (City-Wide, Self-Contained, Trade); ability to translate these needs into actionable marketing programs and tools; and management of projects to successful completion
  • Project management experience
  • Under-graduate degree in related discipline and a minimum of 5 years related experience
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • Work hours regularly exceed 37 1/2 hours per week

If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Past salary history and future income requirements and/or goals

Send to: first-impression@sanfrancisco.travel (with Manager, Sales Marketing in the subject line)

To learn more about us, check out our website – http://www.sanfrancisco.travel