Associate, Visitor Experience

Associate, Tourism

Manager, Convention Sales

Director, Marketing Strategy

Associate, Tourism 

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

Tourism is responsible for promotion of San Francisco as a destination to travel producers, including tour wholesalers, retail agencies and travel planners domestically and internationally. This Associate position is involved in the execution of these programs through many support activities. This includes database management, responding to trade inquiries, expenses and organization of Familiarization (FAM) Tours.  The Associate oversees shipping of materials for tradeshows and to international offices.  They also act as the subject matter expert in the department for computer needs including USI, the Association’s database, and producing reports.   

What you will be doing:

  • Assist in coordinating logistics of individual and group trade familiarization (FAM) visits to San Francisco. Tasks include but not limited to disseminating FAM tour leads, coordinating members responses, preparing itineraries and coordinating distribution of materials to the participants
  • Major responsibility for updating USI database with tourism accounts from trade as well as key member categories. Run reports as needed
  • Respond to trade inquiries via mail and phone on a regular basis
  • Oversee distribution of Association materials though fulfillment house and through Association’s mailroom
  • Assist in recording and tracking of leads. Collect and file all member responses and systematically follow up with trade to determine level of response, status and ultimate outcome for leads
  • Assist in the tracking of member involvement in tourism programs. Other project and duties may be assigned

Attributes and Qualifications:

  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required
  • Candidate must be extremely well organized, highly skilled in Microsoft Office with excellent oral and written communication skills.  Successful candidate will have a solid knowledge of San Francisco.  Additional language skills helpful
  • Ability to communicate and work well with others in a professional office environment
  • Ability to handle multiple priorities
  • Education and/or training equivalent to college graduate with two years related administrative experience
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • Operates computer
  • Work week is 37.5 hours per week.  This is an overtime eligible position 

If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Past salary history and future income requirements and/or goals 

Send to: first-impression@sanfrancisco.travel (with Associate-Tourism in the subject line)

To learn more about us, check out our website – http://www.sanfrancisco.travel

Director, Marketing Strategy

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

As part of the organization’s senior management team, this highly visible position will be creating the marketing strategies and key metrics for San Francisco Travel across all key channels (Business to Business and Consumer Direct, both US and International). To develop strategies and programs, executive will need to capture and analyze consumer data about all target markets and understand their attitudes and behaviors to create insight-driven programs that are relevant, effective and measurable.

The Director will set a positive and progressive tone in the Marketing Department and develop a plan for long-term growth of San Francisco Travel.

The Director will report directly to the EVP, Chief Marketing Officer to ensure that overall Marketing goals and organization-wide goals are achieved, and that Marketing strategy objectives align with, complement, and build on overall Marketing strategies for the entire organization.

What you will be doing: 

  • Create a data capture plan and database setup that efficiently captures and segments relevant guest data across all key points of contact
  • Create a data management plan designed to enable analytics and to keep guest data current and productive
  • Create key priorities for early-stage guest data analysis projects designed to optimize ROI quickly; and a mid-term plan (2+ years) designed to steadily grow this capability
  • Create annual consumer research plan that supplements guest data information, to educate SFTA and its partners on the current market opportunities, issues and challenges
  • Create annual marketing plans across all key channels (consumer direct and B2B) – in collaboration with the CMO, EVP Sales, EVP Tourism, VP Public Policy, VP Partnerships/Director Strategic Alliances and VP, Marketing Communications including strategies, tactics and metrics for each plan
  • Strategy coordination and participation with key partners like Visit California and Brand USA
  • Manage and supervise the staff development and day-to-day work of the Marketing Planning department
  • Other duties may be assigned
  • Supervise 1 internal position: Manager, Marketing Strategy
  • This role will also have dotted line responsibility to direct the consumer research efforts and the administration, setup and maintenance of the SFTA guest database platform.

Attributes and Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • A minimum of 7-8 years direct marketing experience – including data management, analysis and contact strategies designed to maximize ROI and brand strength
  • Experience in the travel industry is most helpful – both consumer direct and trade
  • Specific knowledge of e-marketing and e-commerce best practices and CRM system development and management
  • Brand marketing experience in a leadership role
  • Prior direct team management experience
  • Prior project management experience
  • Under-graduate degree in related discipline
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • Work hours regularly exceed 37 1/2 hours per week
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job
  • The work environment is a business office with computers, telephones and printers operating

If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Past salary history and future income requirements and/or goals

Send to: first-impression@sanfrancisco.travel (with Director-Marketing Strategy in the Subject line)

To learn more about us, check out our website – http://www.sanfrancisco.travel

Associate, Visitor Experience (On-Call; Part-Time)

The Associate, Visitor Experience drives results and enhances the visitors experience by providing exceptional service that supports San Francisco Travel’s mission by acting as an ambassador at our Visitor Information Center. The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel.

The Visitor Experience Associate acts as a concierge of the city of San Francisco committed to offering travelers friendly and in-depth service in all aspects of their visit. The Visitor Experience Associate drives sales through welcoming all visitors, and sharing their expertise on our city and the experiences it has to offer, as well as practical advice for travelers. The Visitor Experience Associate is responsible for offering and educating customers on the benefits of any and all products sold at the Visitor Information Center at Powell and Market (ViC) that fit the visitor's needs. The position is a flexible on-call (as needed) position, scheduled based upon your availability.

What you will be doing:

  • Assist a diverse and international set of visitors in their travel details, providing expert assistance and recommendations in San Francisco restaurants, attractions, tours, and neighborhoods.
  • Assess needs by responding to visitor cues and asking questions to arrive at the best recommendation for that individual or group. 
  • Educate customers on the benefits of all products carried by the ViC. (City Pass, Muni Passport, Hop on Hop off buses, etc)
  • Completes all cashier-required transactions with accuracy and efficiency, selling transportation packages, tour packages, and attraction tickets.
  • Assigned as needed to work the City Information Desk at the Moscone Center, assisting business and convention travelers with recommendations for after work activities.
  • Work efficiently to assist visitors while maintaining an excellent standard of service
  • Assist in necessary duties to present the best possible experience for visitors, maintaining a clean and welcoming environment. (example: restocking brochures, organizing displays, greeting and crowd control, etc)
  • Constantly building your knowledge and expertise of the San Francisco experience, completing all provided training and activities to familiarize yourself with the services offered by partners of San Francisco Travel (example: attending attraction tours and open houses, going on half day excursions to popular destinations, keeping up to date on city news and events)
  • Compliance with all SF Travel policies and procedures.

Personal Attributes:

  • Demonstrated passion for extraordinary customer service.
  • Attention to detail.
  • Ability to prioritize tasks.
  • Retail experience preferred.
  • Ability to effectively communicate with customers and store personnel.
  • Computer proficiency.
  • Fluency in a second (or more) language other than English.
  • Excellent knowledge of San Francisco public transportation and neighborhoods.
  • Ability to work a flexible schedule to meet the needs of the business, which will require weekend shifts.
  • Ability to lift a minimum of 20 pounds.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • High School Graduation and partial to full College Degree
  • Must have strong oral and written communication skills
  • Able to handle cash transactions
  • Basic technical skills related to but not limited to computers, tablets, mobile devices, printers/copiers, scanners

If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role)
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Past salary history and future income requirements and/or goals

Send to: first-impression@sanfrancisco.travel (OC-AVE)

To learn more about us, check out our website – http://www.sanfrancisco.travel

Manager, Convention Sales

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

Manager of Convention Sales is responsible for the lead generation and hotel booking production for convention sales self-contained accounts. Also, refers any citywide business for Moscone Center from assigned territories to the Director, Citywide Accounts for the appropriate vertical market in order to maximize new and repeat convention business for the City and County of San Francisco.  Manager is responsible for the management of administrative associate. 

What you will be doing:

  • Responsible for soliciting and booking self-contained hotel group business for San Francisco hotels with primary focus on booking hotel room nights in assigned territory
  • Responsible for working with customers, assisting them with navigating hotel and venue products, keeping close contact with the customer and hotels in order to confirm group business
  • Generate convention group leads and bookings and responsible for achieving or exceeding room night goals
  • Work efficiently to ensure leads and revisions are communicated to appropriate hotels/venues in a timely fashion
  • Develop, implement and execute  territorial sales plan and strategies, demonstrating an understanding of the overall market, i.e., hotels’ strengths and weaknesses, economic trends, supply and demand
  • Work collaboratively with San Francisco Home Office and Regional Sales Offices and assist with selling, implementation and follow-through of group sales strategies
  • Partner with hotels’ sales teams on sales calls in order to exchange knowledge and better understand each hotel’s needs
  • Be an active member of local market industry organizations (i.e. MPI, PCMA, ASAE, IAEE, Green Meetings Council etc.)
  • Arrange and participate in client appreciation events for meeting planners headquartered in the designated geographical territory
  • Obtain feedback on quality of the client experience by sending out surveys (managed by sales manager if group has 249 rooms peak or less)
  • Directly supervises one employee in the Convention Sales Department.  Carry out supervisory responsibilities with San Francisco Travel’s policies and applicable laws.  Responsibilities include interviewing, hiring, and training employees, planning, assigning, and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems
  • Actively solicit and maintain accounts in assigned territory by conducting direct sales efforts through bids, targeted sales missions, sales calls and participation at tradeshows and industry activities that are designed to reach group meeting planners
  • Conduct follow up sales calls as a result of direct sales activities
  • Create and submit a detailed call report prior to and after a sales trip is conducted
  • Produce detailed expense reports at the conclusion of sales trips and tradeshows
  • Handle all clients from initial contact through booking.  Maintain detailed records of all client interaction utilizing USI our CRM system
  • Uncover new business that is not in our database
  • Interface with hotel and other San Francisco Travel partners to facilitate efficient and thorough follow up based on these fields
  • Arrange site inspections of San Francisco and accompany clients when appropriate
  • Maintain records of all client contact, traces and account management in USI, the CRM system.
  • Document all pertinent file activity electronically and in hard copy file
  • Carry out periodic assignment of special promotional activities
  • Participate in and attend San Francisco Travel sponsored events
  • Give oral sales presentations as needed
  • Occasional overnight travel
  • Other duties may be assigned

Attributes and Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • Possesses excellent oral and written communications skills.
  • Self-motivated individual with proven record of sales ability and achieving sales goals.
  • Ability to communicate and work well with others in a professional manner.
  • Ability to handle multiple priorities.
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • Operates computer
  • Work week is 37.5 hours per week. 
  • Education and/or training equivalent to college graduate, preferably with a degree in business administration or hospitality management plus three years of experience in the hotel or convention industry directly related to group sales
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Domestic and international travel is mandatory.  Minimal lifting, carrying, pushing and pulling associated with trade show booth logistics.
  • Work week will regularly exceed 37-1/2 hours, with occasional evening and weekend work. Operate computer and office equipment.  Lift up to 50 pounds of office supplies or computer equipment.

If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Past salary history and future income requirements and/or goals

 

Send to: first-impression@sanfrancisco.travel (with Manager-Convention Sales in the subject line)

To learn more about us, check out our website – http://www.sanfrancisco.travel