We're excited to announce our new 2013 Juanita More collaboration benefitting the LGBT community.

Every year we partner with local Drag entertainer Juanita More to make a bag celebrating the artistic community and diversity the LGBT community of San Francisco. This year 15% of each purchase will support OutLoud Radio, a non profit that helps LGBT youth have a voice on the airwaves.

• Juanita More 2013 Tote, a small cotton fashion tote digitally printed with original art
• $39 retail also available for wholesale
• 15% of each sale is donated to OutLoud Radio
• Art Created by artist Serge Gay Jr.
• Each bag comes with Juanita's famous casserole recipe
• Gorgeous video featurette of Juanita's passion for food by Ayumi Ashley and Matthew Norato
• Available for sale on http://www.rickshawbags.com/juanita-more-market-tote.html

History of the collaboration

Three years ago this project was inspired by our feeling that many brands who make "pride-edition" products are simply pink washing. We saw countless instances where a company would throw a rainbow on something, charge a premium for it and market to the LGBT community. Most of the time it's simply "marketing." Rickshaw is proud to live in the diverse bay area and wanted to create authenticity connect with the LGBT community for pride (one of San Francisco's largest tourist events each year). We were honored to partner with Juanita More a local figurehead of LGBT nightlife and philanthropy. Three years later we're continuing that story on our new fashion tote.

This year's bag

 

This year's bag focuses on the passion and craft of food. Each bag with come with a special recipe from Juanita More (a former culinary chef) We're working with a local production house to create a special video illustrating Juanita's passion and her story. The cotton tote features an original painting by Serge Gay Jr. which is digitally printed on both sides of the bag.

 




For SF Locals, attend the 9th annual Legendary Pride Party: 

Entering its ninth year of celebration, Juanita MORE! continues to out do herself in planning her legendary Pride Party. This year the party takes place on Sunday, June 30, 2013 and is benefiting the local non-profit outLoud Radio. The work that has been happening at outLoud Radio for the past 10 years is most inspiring. Queer and questioning youth Learn how to make radio documentaries, audio art, and web radio. Voice their opinions, their stories, and unleash their creativity. OutLoud Radio increases the well-being of lesbian, gay, bisexual, transgender and queer young people by helping them develop the skills and confidence to decide for themselves how they will be represented, advance social justice and make the most of their lives.

Tickets to Juanita's 9th annual celebration can be purchased here.