June 18, 2013 – At its 103rd Annual Luncheon today, the San Francisco Travel Association presented its Crystal Bridge Award to salesforce.com, the world’s top customer relationship management (CRM) platform.

Now in its fourth year, the award is presented annually to honor major convention customers that bring outstanding events with significant impact for San Francisco.  Past awards have been presented to American Bar Association, American Geophysical Union and Oracle.

“We are honoring salesforce.com for their commitment to San Francisco with their citywide convention which has grown exponentially since we first booked their customer event in 2003 at the Westin St. Francis,” said John Reyes, San Francisco Travel executive vice president and chief customer officer.

Salesforce.com’s Dreamforce (www.dreamforce.com) is the cloud computing event of the year and returns to Moscone Center on Nov. 18-21. Dreamforce empowers salesforce.com’s customers to transform into customer companies and connect with their customers, partners, employees and products in entirely new ways. Dreamforce 2012 marked the tenth consecutive year of the event in San Francisco and generated some $82 million in direct spending.  

“Salesforce.com is the epitome of our new ‘Meet Local’ campaign which encourages local businesses to hold their conferences and conventions right here in San Francisco,” Reyes added.

The award was accepted by Karen Reul, vice president, Strategic Events, salesforce.com.

More than 1,000 people attended the luncheon at Moscone West, 800 Howard St., on June 18.

The San Francisco Travel Association’s 103rd Annual Luncheon was made possible by the support of Webcor Builders which has transformed the city skyline with projects including the construction, renovation and coming expansion of Moscone Center, hotels such as the Intercontinental San Francisco, W San Francisco and Hotel Vitale, the California Academy of Sciences, the Museum of the African Diaspora and the upcoming expansion of SFMOMA and the Transbay Transit Center.


The San Francisco Travel Association is a private, not-for-profit organization that markets the city as a leisure, convention and business travel destination.  With more than 1,500 partner businesses, San Francisco Travel is one of the largest membership-based tourism promotion agencies in the country. Tourism, San Francisco's largest industry, generates in excess of $8.9 billion annually for the local economy and supports over 74,000 jobs.

The San Francisco Travel business offices are located at 201 Third St., Suite 900, San Francisco, CA 94103. San Francisco Travel also operates the Visitor Information Center at Hallidie Plaza, 900 Market Street at the corner of Powell and Market streets. For more information, call 415-974-6900 or visit www.sanfrancisco.travel.

Join more than 530,000 people who follow San Francisco Travel on Facebook at www.facebook.com/onlyinsf.  Follow “OnlyinSF” on Twitter at http://twitter.com/onlyinsf.

San Francisco International Airport (SFO) offers non-stop flights to more than 31 international points on 30 international carriers. The Bay Area's largest airport connects non-stop with 76 cities in the U.S. on 15 domestic airlines. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit flysfo.com. Follow SFO on twitter.com/flysfo and facebook.com/flysfo.

American Express® is the official Card partner of the San Francisco Travel Association.

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