8:00 am
Registration/Coffee Break
8:30-8:45 am
Welcome
Brief Recap of 2011
Return on Pow Wow
What will we Focus on to Insure Growth?
Program Agenda
Joe D’Alessandro, President & CEO, SF Travel
8:45-9:15am
SF 2011 Visitor Statistics
Hotel occupancy, verses overall visitor stats
How do we Compare?
What Drives our Market?
What do They Look Like?
Tech Industry?
Unemployment?
Scenarios for global and domestic markets
David Bratton, Managing Partner, Destination Analysts, Inc.
9:15-9:45 am
Outlook for San Francisco’s Hotel Occupancy
What was forecasted Last Year?
How do we Compare?
Facts and Forecasts
Thomas Callahan, CPA, CRE, FRICS, MAI, Co-President & Chief Executive Officer – West, PKF Consulting & PKF Capital
9:45 -10:15 am
Meetings and Conventions Update (2012-2013)
What is SF Travel Doing?
How do we Compare?
Update on Moscone Expansions
John Reyes, Executive Vice President, Chief Customer Officer, SF Travel
10:15-10:30 am
Break
10:30-11:15 am
Panel: What is Your Forecast for 2012/2013?
Tour Company, Ray Sargoni, Super Sightseeing
Hotel, Jon Handlery, President, Handlery Union Square Hotel
OR
Kevin Carroll, Executive director, Hotel Council of San Francisco
Terry MacRae, CEO and President, Alcatraz Cruzes
Rob Black, Executive Director, Golden Gate Restaurant Association
Moderated by: John Reyes, Executive Vice President, Chief Customer Officer, SF Travel
11:15 am -12noon
Panel: International Tourism Efforts
Update from Pow Wow
What do the Markets Look Like?
What is SF Travel Doing?
Update from our Partners at SFO
Where is the Growth Coming From?
How do we Compare?
What are the Issues Preventing Inbound Travel?
Kandace Bender, Deputy Airport Director, Communications & Marketing
Moderated by: Tom Kiely, Executive Vice President, Tourism, SF Travel
12:00-12:15 pm
Networking
12:15-1:15 pm
Lunch
12:45-1:15 pm
Speaker-TBD
1:15-1:30pm
Domestic and International Media Relations
What is SF Travel Doing?
Laurie Armstrong, Director, Media Relations - US & Canada, SF Travel
Angela Jackson, Director of Media Relations International, SF Travel
1:30-2:15 pm
Panel: Update and Outlook for the Leisure Traveler
USA Today
American Express
Virgin America
Moderated by: Matt Stiker, EVP & Chief Marketing Officer, SF Travel
2:15-2:45 pm
Panel: Leisure Travel Marketing Opportunities
How is SF Travel Partnering?
How can Partners Get Involved?
What are the Opportunities for Small and Large Businesses to Participate?
America’s Cup,
75th Season at Stern Grove, Steve Haines, Executive Director, Stern Grove Festival
75th Anniversary of the Golden Gate Bridge, David Shaw, Director of Communications, GGNPC
Strategic Alliance Opportunities, Carrie Davis, Director, Strategic Alliances, SF Travel
Moderated by: Lynn Bruni, Director of Consumer Marketing, SF Travel
2:45-3:00pm
Break
3:00-3:45 pm
Panel: Advertising, Publications and New Media
Advertising and Publications-Integrating Traditional Marketing Methods with New Media Platforms
Dan Rosenbaum, Manager, Visitor Experience Marketing, SF Travel
Tran Hang, Head of Travel, Google
ARES
Moderated by: Karin Mast, Publisher, Miles-Weaver
3:45-4:00pm
The Value of Partnering with SF Travel
Upcoming projects
What’s new for SF Travel-NGR, VIC Renovation, VP of Public Policy
That’s a Wrap
Matt Stiker, Executive Vice President & Chief Marketing Officer, SF Travel
4:00-5:00pm
Hosted Reception, Miles-Weaver
2012 Visitor Industry Outlook & Marketing Conference:
San Francisco is Golden, How do we Really Stack Up?
March 27, 2012
8 a.m. to 5:30 p.m.
Marriott Marquis San Francisco
Presented by the San Francisco Travel Foundation
Registration closed. This event is now sold out!
Join us to gain insights into the 2012 economic outlook with an overview of 2011 San Francisco visitor statistics, including hotel occupancy verses overall visitor statistics. How is San Francisco stacking up amongst other destinations? What is SF Travel doing? Learn about updates on the Moscone Convention Center renovations. Be there to tap into the perspective of a panel that includes professionals from local hotels and tour companies for their forecast for 2012/2013. We will also cover domestic and international media relations efforts, leisure travel marketing opportunities available to you, and advertising, publications and new media marketing methods. Don't miss out on learning the true value of partnering with San Francisco Travel.
8 a.m.
Registration/Coffee Break
8:30-8:45 a.m.
Welcome
Brief Recap of 2011
Program Agenda
Joe D’Alessandro, President & CEO, SF Travel
8:45-9:15 a.m.
SF 2011 Visitor Statistics
David Bratton, Managing Partner, Destination Analysts, Inc.
9:15-9:30 a.m.
What's Ahead for San Francisco?
Mayor Edwin Lee, City & County of San Francisco
9:30-9:55 a.m.
Outlook For San Francisco’s Hotel Occupancy
Thomas Callahan, CPA, CRE, FRICS, MAI, Co-President & Chief Executive Officer West, PKF Consulting & PKF Capital
9:55-10:15 a.m.
Meetings and Conventions Update (2012-2013)
Update On Moscone Renovations
John Reyes, Executive Vice President, Chief Customer Officer, SF Travel
10:15-10:30 a.m.
Break
10:30-11:15 a.m.
Panel: What is Your Forecast for 2012/2013?
Greg Weiss, Director of Market Strategy, Marriott International, Inc.
Pete Sittnick, Managing Partner, Waterbar/EPIC Roasthouse
Gordon Thompson, Vice President, Cappa & Graham, Incorporated
Terry MacRae, CEO and President, Alcatraz Cruises
Moderated by: John Reyes, Executive Vice President, Chief Customer Officer, SF Travel
11:15 a.m.-12 p.m.
International Tourism Efforts
Update From Our Partners at SFO
Charles Schuler, Associate Deputy Airport Director, Communications & Marketing, SFO
Tom Kiely, Executive Vice President, Tourism, SF Travel
12-12:15 p.m.
Networking
12:15-1:15 p.m.
Lunch
12:45-1:15 p.m.
Mark Barden
eatbigfish
1:15-2 p.m.
Panel: Update and Outlook for the Leisure/Business Traveler
Chris McGinnis, Director of Travel Skills Group, Inc
Mark Mamber, National DMO Sales Manager, TripAdvisor
Mark-Andre Roy, Director Strategy & Development, Ameican Express Business Insights
Moderated by: Lynn Bruni, Director of Consumer Marketing, SF Travel
2-2:45 p.m.
Panel: Strategic Partnership Opportunities
Jens Weiden, Marketing Manager, Giants Enterprises
Steve Haines, Executive Director, Stern Grove Festival
David Shaw, Vice President, Communications & Marketing, Golden Gate National Parks Conservancy
Moderated by: Carrie Davis, Director, Strategic Alliances, SF Travel
2:45-3 p.m.
Break
3-3:15 p.m.
Domestic and International Media Relations
Angela Jackson, Director of Media Relations International, SF Travel
3:15-4 p.m.
Panel: Advertising, Publications, New Media Platforms and Distribution
Dan Rosenbaum, Manager, Visitor Experience Marketing, SF Travel
Tran Hang, Head of Travel, Google
Carmella Spencer, Senior Director, Marketing & Account Management, aRes Travel
Karin Mast, Publisher, Miles
Moderated by: Chris Clark, Vice President, Marketing Services, SF Travel
4-4:15 p.m.
The Value of Partnering with SF Travel
Upcoming Projects
That’s a Wrap
Matt Stiker, Executive Vice President & Chief Marketing Officer, SF Travel
4:30-5:30 p.m.
Reception, Hosted by Miles
Get to know our Speakers.
