The San Francisco Travel identity consists of the SF Bridge Icon and San Francisco Travel Wordmark. Frequently cited as one of the “Seven Wonders of the Modern World,” the Golden Gate Bridge is our trillion dollar asset. Recognized internationally, it is an enduring symbol of San Francisco and the perfect landmark to feature in our logo.
The San Francisco Travel Wordmark is comprised of two typefaces: Egiziano and Serifa Light. Egiziano is a classic wood foundry type, dating back to the 1800s and recognizable from “Wanted” posters of the era. Its bold look conveys authority, tempered by the letterforms’ eccentricities. Serifa is complementary and contemporary, sophisticated and svelte; it balances the tone between the classical and progressive range of our voice.
Together, the SF Bridge Icon and San Francisco Travel Wordmark create the Primary Signature
Primary Signature Requirements
The Primary Signature needs a specific amount of empty space around it to maximize its impact. The same applies to the Supporting Signature.
The minimum clear space is defined as X, measured by the cap height of the “S” in “San Francisco Travel.” Clear space of 1X on all sides is the minimum allowable; greater clear space is encouraged whenever possible.
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Company Description: The San Francisco Travel Association is a Destination Marketing Organization providing expertise not only on San Francisco, but the entire Bay Area. With more than 30,000 hotel rooms and various convention facilities, San Francisco Travel works directly with meeting planners to book meeting space and hotel rooms, assists in referring venues and banquet facilities, provides promotional materials and marketing support. All services are complimentary.