Visitor Information Center

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Visitor Information Center

What speaks 14 languages and always has the scoop on what's happening in San Francisco? The answer is San Francisco's Visitor Information Center (ViC). The Hallidie Plaza location has been in operation for more than 30 years and offers interactive touch screens and free WiFi service.

To reach a San Francisco expert for trip planning advice, you can contact us during business hours by phone or email.



Visit us during your trip to San Francisco at either of our two locations:

Visitor information Center at Hallidie Plaza at Market and Powell
900 Market St.

May through October
9:00 a.m. to 5:00 p.m. (Monday through Friday) 
9:00 a.m. to 3:00 p.m. (Weekends and Holidays)

November through April 
9:00 a.m. to 5:00 p.m. (Monday through Friday)
9:00 a.m. to 3:00 p.m. (Saturday)

Closed Thanksgiving Day, Christmas Day and New Year's Day.

Visitor information Center at Macy's Union Square

170 O'Farrell St
Lower Level, Cellar of the Macy's Union Square store, adjacent to the USPS office

10:00 a.m. to 9:00 p.m. (Monday through Saturday) 
11:00 a.m. to 7:00 p.m. (Sunday)

Expanded hours seasonally and on certain sale days. Center hours are the same as posted store hours.

Check us out on TripAdivsor

Services and Merchandise

Order a visitors guide to help plan your trip to San Francisco.

Purchase or redeem CityPASS vouchers directly from our Visitor Information Center.  Get ahead of the game and purchase your CityPASS prior to your arrival in San Francisco and save 49% on San Francisco's greatest attractions.

Transportation passes including Muni Passports are available at the Visitor Information Center.

For attractions, tours, hotel and car reservations please call toll free 1 (800) 637-5196 or visit our home page to purchase online.

In partnership with SFMade and select group of certified local manufacturers, San Francisco Travel Association presents a line of products that are as unique and interesting as the city itself, hand-selected for the visitors that love the city as much as we do.

San Francisco Volunteer Ambassador 

Looking to share your knowledge of San Francisco with others? Love helping others have a wonderful experience? Volunteering at the San Francisco Travel Visitor Information Center may be just what you're looking for. View more information including benefits and volunteer opportunities here. 

Bay Area Visitor Bureaus and Visitor Information Centers